When creating a product, the packaging is more than just a wrapper - it’s a chance to tell your story. A well-crafted package design not only catches the eye, but also resonates on a personal level, creates an emotional connection, and helps customers remember and trust your brand. Take ANGI for example, a line of shampoo and hair masks produced by the bright, ever positive and energetic hairstylist Angelina. The label for such a product simply had to be as unique as the per

Every brand wants to be remembered — but true memorability is about how you make people feel . For Honey Bunny, a babywear brand built on softness and comfort, the challenge was to capture that emotion in packaging. Parents and grandparents aren’t just buying clothes; they’re choosing pieces that express care, warmth, and love. The packaging had to reflect that sentiment while standing out on the shelf. A gift-like experience. The packaging was designed to feel like a present

When most people think about packaging, they picture a simple box or a label. But in reality, packaging is so much more. It’s the very first interaction your customer has with your product — and often, the moment that sets the tone for your brand experience. A well-designed package doesn’t just protect what’s inside. It creates excitement, builds trust, and leaves a lasting impression. Recently, I designed a mailer box that reminded me just how powerful packaging can be. Ever